Cipla is India’s largest pharmaceutical company, and it may come as no surprise to some, that its most profitable products are Generic Viagra, Generic Levitra, and Generic Cialis.

The huge financial success of the sales of drugs for erectile dysfunction, is not only being attributed to its target market (older, less virile men). Healthy young men, with no impotence-like symptoms are also using erectile dysfunction medication regularly, as they tout its ability to improve performance. Interestingly, Viagra is quickly becoming the party drug of the new generation.

With the continued onslaught of sexual imagery from the media industry, and further sexual allusions being propagated by pharmaceutical advertisements, parents have no choice but to discuss the birds and the bees with their children at an earlier age, and also now to include the risks associated with using erectile dysfunction medication without a prescription.